Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
In June 2015, a class-action lawsuit was filed against Massachusetts Mutual Life Insurance Company for allegedly falsely advertising MassMutual Odyssey: A Fixed Annuity Product as providing a Minimum Guaranteed Interest Rate of 3% when, in reality, the company paid a lower interest rate than the one promised. (Aronstein et al v. Massachusetts Mutual Life Insurance Co. and C.M. Life Insurance Company, Case No. 15-cv-12864, D. MA.)
Today’s teenagers are uniquely positioned in the marketing world.
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