Maker’s Mark Whiskey

July 2015: A federal judge dismissed this false advertising lawsuit finding, among other things, that reasonable consumers would not interpret the term “handmade” to mean that the whiskey was made “literally by hand” without “equipment or automated process.”

December 2014: A class-action lawsuit was filed against Maker’s Mark for allegedly misleadingly promoting its whiskey as being “handmade” when it is actually machine-made. (Nowrouzi et al v. Maker’s Mark Distillery, Inc. d.b.a. Maker’s Mark, Case No. 14-cv-2885, S. D. CA.).

For more information about other class-action lawsuits regarding the marketing of “handmade” alcohol and TINA.org’s coverage of the topic, click here.

For more information about the advertising of alcohol and TINA.org’s coverage of the issue, click here.