
Monetizing Minors
How brands exploit kid influencers and their followers.
April 2014: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
October 2013: A class-action lawsuit was filed against Maibec Incorporated, a manufacturer of wood shingles made from the Eastern White Cedar tree, for allegedly falsely representing the characteristics of its shingles. Among other things, the complaint alleges that the company advertises that the shingles are safe, reliable, and worry-free without adequately testing the shingles. Specifically, the plaintiffs claim that the company represents that the shingles will last for 50 years when, according to the complaint, these shingles “routinely” warp, peel, crack, buckle, curl, and deteriorate before 50 years have passed. (McCaffrey et al v. Maibec Incorporated, Case No. 13-cv-05963, E. D. NY.).
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook