FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Dubreu et al. v. Heaven Hill Distilleries, Inc. d/b/a Premium Imports, Ltd. and Tierra de Agaves, S.A. de C.V.
26-cv-5330, N.D. Ill.
(May 2026)
Sylvain et al. v. Heaven Hill Distilleries, Inc.
25-cv-25229, S.D. Fla.
(Nov. 2025)
Lunazul tequilas, including Blanco, Reposado, Añejo, Cristalino, and Humoso
Falsely marketing products as containing 100% agave when they contain ethanol that is not derived from agave plants
Dubreu case: Pending
Sylvain case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.