CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Lumina’s “Cell Food” Supplement
December 2013: A federal judge dismissed this action after the named plaintiff did not oppose the company’s motion to dismiss.
July 2013: A class-action lawsuit was filed against Lumina Health Products (and removed to federal court in August 2013) regarding its advertising for its “Cell Food” dietary supplement. The plaintiffs allege that the company falsely advertises Cell Food as having “the unique ability to release oxygen and hydrogen throughout every cell in the human body,” and thus capable of delivering improved levels of consumer energy, endurance, and health, when it doesn’t have proper scientific support for such claims. (Hoffman et al. v. Lumina Health Products, Inc., Case No. 13-cv-04936, D. N.J.).
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