
Ad or Not? Influencers Invade Coachella
Brands and their paid endorsers cash in at the music festival, sans disclosure.
February 2016: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., along with two other similar lawsuits against Local Lighthouse that were previously consolidated with this case.
July 2015: A class-action lawsuit was filed against Local Lighthouse, Corp. (a company providing Internet marketing and search engine optimization services) for, among other things, allegedly falsely representing that it is a Google certified company and misleadingly guaranteeing that its websites appear on the first page of search results for Google, Yahoo, and Bing when, in reality, the company is not certified by Google and does not have the ability to guarantee a spot on the first page of search results. (Sitt et al v. Local Lighthouse, Corp. and John Does 1-10, Case No. 15-cv-1604, D. NJ.)
Brands and their paid endorsers cash in at the music festival, sans disclosure.
While it’s the one touted on the box, stevia isn’t the only sweetener in this drink mix.
And it’s a hearty fee that food manufacturers pay for the right to display the AHA’s heart-check mark.
NAD inquiry generates a referral to the FTC after company fails to substantiate health-related claims.
Paid endorsement? Check.