A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In August 2017, a class-action lawsuit was filed against Lifefactory, Inc. for allegedly falsely marketing Lifefactory™ silicone teethers as being “bpa-free” when, according to plaintiffs, the teethers contain BPA (a toxic synthetic compound used in plastics). (Spearman et al v. Lifefactory, Inc., Case No. 17-cv-1647, E. D. CA.)
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Be wary of questionable and deceptive claims in origin stories.
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