The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
LesserEvil’s Lil Puffs
Case Name (Date)
Markham et al. v. LesserEvil LLC
23-cv-3412, N.D. Cal.
(July 2023)
Product/Service
Lil Puffs
Allegations
Making nutrient content claims on foods intended for children under the age of two when such claims are prohibited by the FDA
Misleadingly marketing that products provide physical health benefits for children under the age of two when they are harmful to them
Deceptively marketing products as nutritious and healthful when they contain unsafe fats that increase the risk of health issues, including coronary heart disease
Failing to make mandatory disclosures with nutrient content claims, in violation of federal and state regulations
Status
Pending
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