
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Markham et al. v. LesserEvil LLC
23-cv-3412, N.D. Cal.
(July 2023)
Lil Puffs
Making nutrient content claims on foods intended for children under the age of two when such claims are prohibited by the FDA
Misleadingly marketing that products provide physical health benefits for children under the age of two when they are harmful to them
Deceptively marketing products as nutritious and healthful when they contain unsafe fats that increase the risk of health issues, including coronary heart disease
Failing to make mandatory disclosures with nutrient content claims, in violation of federal and state regulations
Pending
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
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