
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In October 2013, a class action complaint was filed against Lenovo Inc. for allegedly deceiving consumers in its marketing materials for the Lenovo IdeaPad U Series Ultrabook notebook computer. Among other things, plaintiffs claim that the company represents that the Ultrabook is capable of connecting to Wi-Fi networks when, in reality, a defect prevents it from making such a connection. (Wheeler et al v. Lenovo Inc., Case No. 13-0007150, Superior Court for the District of Columbia).
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.