A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In March 2017, a class-action lawsuit was filed against Hanesbrands for allegedly deceptively marketing L’eggs® Silken Mist® pantyhose with “innovative run resistant technology.” According to the complaint, the company deceives consumers by making them believe that certain products – including Silken Mist® Ultra Sheer Leg with Control Top and Silken Mist® Silky Sheer Leg with Control Top – are more resistant to runs than other pantyhose when, in reality, they are not. (Rodriguez et al v. Hanesbrands Inc., Case No. 17-cv-1612, E. D. NY.)
Be wary of questionable and deceptive claims in origin stories.
New fear unlocked. Literally.
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Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.