CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Lean Muscle Protein Bars
Case Name (Date)
Provenzano et al. v. Forward Foods, LLC
22-cv-4148, S.D.N.Y.
(May 2022)
Product/Service
Lean Muscle protein bars
Allegations
Misleadingly marketing bars as “lean muscle” when they contain several ingredients that are sources of fat
Status
Pending
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