These Super Bowl LVIII Advertisers Have Been Taken to Court for Deceptive Marketing
Several of this year’s Super Bowl advertisers have run into legal trouble for alleged deceptive marketing.
LashFood Phyto-Medic Eyelash Enhancer
July 2016: The parties agreed to dismiss the action and it was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed.
November 2015: A class-action lawsuit was filed against JB Cosmetics for allegedly falsely marketing that the LashFood Phyto-Medic Eyelash Enhancer prevents hair loss, triggers the regrowth of lashes, and makes lashes longer, thicker, stronger and healthier in four to eight weeks when, in reality, the product does not work as advertised and nothing in the product grows or triggers the regrowth of lashes. (Wang et al v. JB Line, Inc. d/b/a JB Cosmetics, Case No. 15-cv-6551, E. D. NY.)
For more information about other class-action lawsuits regarding cosmetics and TINA.org’s coverage of cosmetics, click here.
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