CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Lakanto Monkfruit Sweetener
Case Name (Date)
Cohen et al. v. Saraya USA, Inc.
23-cv-8079, E.D.N.Y.
(Oct. 2023)
Product/Service
Lakanto Monkfruit Sweetener
Allegations
Falsely marketing the product as being a healthy alternative to sugar, “zero net carbs” and “zero calorie”
Deceptively basing marketing claims on “unreasonably small serving sizes” that do not match how consumers actually use the product
Status
Pending
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