Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Paulson et al. v. This is L. Inc.
22-cv-4665, N.D. Ill.
(Aug. 2022)
L. 100% Organic Cotton Core Tampons
Falsely marketing products as having “100% Organic Cotton” without adequately disclosing that they also contain non-cotton and non-organic ingredients
Misleadingly marketing that products do not contain chlorine bleaching, dyes, or fragrances when the color of products is enhanced with a synthetic coloring ingredient (titanium dioxide)
Falsely marketing titanium dioxide as “naturally occurring” when it is produced using synthetic processes
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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