
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In January 2015, a class-action lawsuit was filed against Knudsen & Sons, Inc. for allegedly deceptively marketing R.W. Knudsen Family Organic Blueberry Pomegranate Juice as “100% JUICE” when it actually contains water and various juice concentrates, such as apple, pomegranate, and lemon. (Youmans et al v. Knudsen & Sons, Inc., Case No. 15-cv-00041, N. D. FL.).
For more information about other class-action lawsuits filed against Knudsen & Sons and TINA.org’s coverage of the company, click here.
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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