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A reminder to be careful about ad claims that may seem too good to be true.
In July 2014, a federal judge dismissed a class-action lawsuit against Kind, LLC. The complaint, which was originally filed in 2013, alleged that Kind misleadingly marketed products – including Vanilla Blueberry Clusters with Flax Seeds – as containing “evaporated cane juice” when they actually contain sugar. The judge dismissed the complaint because, among other things, the named plaintiff did not sufficiently allege that she or another reasonable consumer would be deceived by Kind’s representations. The judge dismissed the complaint without prejudice, meaning the plaintiffs may refile. (Ibarrola et. al, v. Kind, LLC, Case No. 13-cv-50377, N.D. IL.).
For more information about other class-action lawsuits related to claims of evaporated cane juice and TINA.org’s coverage of the issue, click here.
For more information about other class-action lawsuits filed against Kind and TINA.org’s coverage of the company, click here.
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