The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In July 2014, a federal judge dismissed a class-action lawsuit against Kind, LLC. The complaint, which was originally filed in 2013, alleged that Kind misleadingly marketed products – including Vanilla Blueberry Clusters with Flax Seeds – as containing “evaporated cane juice” when they actually contain sugar. The judge dismissed the complaint because, among other things, the named plaintiff did not sufficiently allege that she or another reasonable consumer would be deceived by Kind’s representations. The judge dismissed the complaint without prejudice, meaning the plaintiffs may refile. (Ibarrola et. al, v. Kind, LLC, Case No. 13-cv-50377, N.D. IL.).
For more information about other class-action lawsuits related to claims of evaporated cane juice and TINA.org’s coverage of the issue, click here.
For more information about other class-action lawsuits filed against Kind and TINA.org’s coverage of the company, click here.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
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