A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In May 2016, a class-action lawsuit was filed against Kimlan Foods for allegedly deceptively marketing jarred preserved food products – including Kimlan Pickled Cucumber and Kimlan Chili Radish – as free of preservatives when, in reality, they contain citric acid, an ingredient regularly used as a preservative. (Hu et al v. Golden Orchid, Ltd. d/b/a Kimlan Foods U.S.A. and Kimlan Foods Co., Ltd., Case No. 16-cv-2234, E. D. NY.)
Be wary of questionable and deceptive claims in origin stories.
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