A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In April 2016, a class-action lawsuit was filed against Kidfresh for allegedly marketing its line of frozen food products – including Kidfresh Wagon Wheels Mac + Cheese, Kidfresh Muy Cheesy Quesadillas, Kidfresh Super Duper Chicken Nuggets, and Kidfresh Mamma Mia Cheesy Pizza – as healthy when, in reality, the products are high in fat and “classic junk foods that are actually unhealthy.” (Burke et al v. MG Wellington, LLC d/b/a Kidfresh, Case No. 16-cv-2968, S. D. NY.)
Be wary of questionable and deceptive claims in origin stories.
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