Optimum Nutrition Essential Energy Powder Supplements
Allegations: Misleadingly using slack-filled containers
Keto Fat Bomb
Case Name (Date)
Brand et al. v. SlimFast Foods Co.
22-cv-392, S.D. Cal.
(March 2022)
Product/Service
Keto Fat Bomb
Allegations
Misleadingly marketing the product as having “Zero Added Sugar” when it is not low or reduced in calories, in violation of federal regulations
Failing to include a disclaimer that the product is not for weight control, as required by federal regulations when a product is marketed as having no sugar but is not low in calories
Status
Dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Class-Action Tracker
Think! High Protein Bars
Allegations: Falsely marketing products as containing no artificial sweeteners
AMIN.O Energy Pre-Workout Powders
Allegations: Falsely marketing products that products are natural and contain more calories than advertised
think! Brand Food Products
Allegations: Falsely marketing that foods do not contain any genetically modified ingredients (GMOs)
SlimFast Meal Replacement Products
Allegations: Falsely marketing that products are “clinically proven” to help consumers “lose weight & keep it off” when scientific evidence does not support such claims
ThinkThin and Think! Oatmeal Cups and Packets
In August 2019, a class-action lawsuit was filed against Glanbia Performance Nutrition for allegedly misleadingly marketing that the flavoring ingredient in ThinkThin and Think! oatmeal cups and packets is vanilla…
The Latest
CATrends: False and Misleading Protein Claims
Brands named in litigation include SlimFast, Silk and Beyond Meat, among others.
SlimFast’s ‘Clinically Proven’ Weight-Loss Claims
Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
Ad or Not? Slim Fast in Star Magazine
NAD decision takes aim at advertising “formatted as editorial content.”