A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In November 2019, a class-action lawsuit was filed against Kemps for allegedly misleadingly representing that its Heavenly Vanilla Simply Crafted Premium Ice Cream is flavored with vanilla when, according to the complaint, the ingredients list shows that the ice cream also contains unspecified “natural flavor.” (Vinales et al v. Kemps LLC, Case No. 19-cv-10463, S. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla ice creams, click here.
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.