Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In May 2013, a $4 million settlement between Kellogg and consumers who filed a class-action lawsuit against it for allegedly falsely advertising Frosted Mini-Wheat’s ability to improve attentiveness, memory, and other cognitive functions in children was preliminarily approved by a federal judge. According to the settlement terms, class members will get a $5 refund for each box of the cereal they purchased (with a $15 maximum recovery per consumer). For more information, go to www.cerealsettlement.com. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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