April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In May 2013, a $4 million settlement between Kellogg and consumers who filed a class-action lawsuit against it for allegedly falsely advertising Frosted Mini-Wheat’s ability to improve attentiveness, memory, and other cognitive functions in children was preliminarily approved by a federal judge. According to the settlement terms, class members will get a $5 refund for each box of the cereal they purchased (with a $15 maximum recovery per consumer). For more information, go to www.cerealsettlement.com. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786)
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
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Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.