
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal
In September 2013, a federal judge approved a $4 million settlement of a class-action lawsuit filed against Kellogg Company for allegedly falsely marketing its Frosted Mini-Wheat cereals as “clinically shown to improve kids’ attentiveness by nearly…20%.” According to the settlement terms, class members, may get a $5 refund for each box of cereal (for a maximum of 9 boxes). The company also agreed to stop representing that the cereal will improve attentiveness. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786, S. D. CA.).
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.
TINA.org investigations expose the truth and prompt marketing changes
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