
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In September 2013, a federal judge approved a $4 million settlement of a class-action lawsuit filed against Kellogg Company for allegedly falsely marketing its Frosted Mini-Wheat cereals as “clinically shown to improve kids’ attentiveness by nearly…20%.” According to the settlement terms, class members, may get a $5 refund for each box of cereal (for a maximum of 9 boxes). The company also agreed to stop representing that the cereal will improve attentiveness. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786, S. D. CA.).
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?