
Fifth Avenue Collection
MLM is just the latest to have its advertising claims referred to the FTC.
In September 2019, a class-action lawsuit was filed against Kedem Food Products for allegedly misleadingly marketing that its 100% Pure Grape Juice is “Pure Grape Juice” when, according to plaintiffs, the juice contains the synthetic preservative potassium metabisulfite. (Weisberg et al v. Royal Wine Corp. d/b/a Kedem Food Products and Kedem LLC d/b/a Kedem Food Products, Case No. 19-cv-5061, E. D. NY.)
MLM is just the latest to have its advertising claims referred to the FTC.
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy
Objectively provable claim or silly slogan? Reader argues it’s the former.