The FTC Needs to Update Its Endorsement Guides
TINA.org submits comment to FTC urging further revisions to stay relevant and effective.
Karma Wellness Water
September 2014: The named plaintiff voluntarily dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons have not been disclosed.
May 2014: Plaintiffs filed a class-action lawsuit alleging that Karma Culture deceptively advertises its Karma Wellness Water. Specifically, the complaint claims that the vitamins and other ingredients (which are stored in the cap and released into the water upon consumption) are fresher and more potent than the vitamins pre-mixed into other water products when, in reality, they are not. (Zakhar et al v. Karma Culture LLC, Case No. 14-cv-00693, D. CT.).
For more information about other class-action lawsuits regarding the marketing of water and TINA.org’s coverage of the topic, click here.
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