James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
It’s Just Lunch! Dating Service
In September 2014, a class-action lawsuit was filed against It’s Just Lunch! for allegedly claiming to be “the world’s #1 personalized matchmaking service” when it actually delivers unsuitable matches, including matches with married people. According to the complaint, the service also claims it provides “personalized matchmaking & dating services” when, in reality, it chooses matches randomly. (Dunphy et al v. It’s Just Lunch, Inc., Case No. L00836514, Bergen County Court in New Jersey).
For more information about the marketing of dating services, click here.
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US Patent and Trademark Office Impersonator Reported to FTC
MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…