The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
It’s Just Lunch! Dating Service
In September 2014, a class-action lawsuit was filed against It’s Just Lunch! for allegedly claiming to be “the world’s #1 personalized matchmaking service” when it actually delivers unsuitable matches, including matches with married people. According to the complaint, the service also claims it provides “personalized matchmaking & dating services” when, in reality, it chooses matches randomly. (Dunphy et al v. It’s Just Lunch, Inc., Case No. L00836514, Bergen County Court in New Jersey).
For more information about the marketing of dating services, click here.
The Latest
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
FTC, Nevada Sue IM Mastery Academy
Complaint alleges IML was a $1.2 billion scam.
OmegaXL: Backed by Research
What you should know about ingredient studies.