Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In September 2014, a class-action lawsuit was filed against It’s Just Lunch! for allegedly claiming to be “the world’s #1 personalized matchmaking service” when it actually delivers unsuitable matches, including matches with married people. According to the complaint, the service also claims it provides “personalized matchmaking & dating services” when, in reality, it chooses matches randomly. (Dunphy et al v. It’s Just Lunch, Inc., Case No. L00836514, Bergen County Court in New Jersey).
For more information about the marketing of dating services, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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