A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In October 2017, a class-action lawsuit was filed against Just Energy for allegedly enticing customers to sign up for its services by offering energy at low initial “teaser rates” without adequately disclosing that, after the teaser rate period expires, customers are charged “exorbitant variable energy rates” that are higher than the rates charged by other utilities. (Donin et al v. Just Energy Group Inc. and Just Energy New York Corp., Case No. 17-cv-5787, E. D. NY.)
For more information about other class-action lawsuits filed against energy suppliers and TINA.org’s coverage of the topic, click here.
Be wary of questionable and deceptive claims in origin stories.
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