How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Matus et al. v. Sport Squad, Inc. d/b/a JOOLA
24-cv-60954, S.D. Fla.
(June 2024)
Several JOOLA pickleball paddles, including Tyson McGuffin Magnus 3 14 mm, Anna Bright Scorpeus 3 14mm, Perseus Alpha 2024 16mm, and others
Misleadingly advertising paddles as “USA Pickleball Approved” when USA Pickleball (the governing body for the sport) removed the paddles from the approved list in May 2024 and, as a result, they are no longer permitted to be used in tournaments sanctioned by the body
Settled
(Preliminarily approved)
https://sportsquadpaddlesettlement.com/
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.