A Brand Story
Be wary of questionable and deceptive claims in origin stories.
It’s A 10 Haircare Products
Case Name (Date)
Thomas et al. v. It’s A New 10, LLC d/b/a It’s A 10 Haircare
22-cv-22149, S.D. Fla.
(July 2022)
Product/Service
It’s A 10 haircare products
Allegations
Falsely marketing that products repair damaged hair when none of the ingredients are capable of repairing hair
Status
Pending
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