
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In February 2014, a class-action lawsuit was filed against IKO Manufacturing for allegedly deceptively marketing several organic shingle products, including Renaissance, Aristocrat, New Englander, and Skyline. Specifically, the complaint alleges that the company represents that the shingles will last for a specific period of time (ranging from 20 to 50 years or, in some cases, for a lifetime) without problems when, in reality, the shingles are defective and fail before the end of the specified time period. In addition, plaintiffs claim that the company represents that the shingles meet specific industry standards when they actually do not conform to these standards. (Walters et al v. IKO Manufacturing, Inc.; IKO Industries Inc.; IKO Industries Ltd.; IKO Midwest Inc.; and IKO Production Inc., Case No. 14-cv-58, W. D. PA.).
For more information regarding the advertising of shingles and TINA.org’s coverage of the issue, click here.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
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