How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Lieber et al. v. Igloo Products Corp.
25-cv-488, E.D.N.Y.
(Jan. 2025)
Igloo ReCool Reusable Coolers, EcoCool Hardshell Coolers, REPREVE Cooler Bags, and other Igloo products
Falsely marketing ReCool products as biodegradable when they end up in landfills and do not fully degrade in a reasonable period of time
Falsely marketing EcoCool and REPREVE products using the phrases “Made With Post Consumer Recycled Plastic Material” and “Made From Recycled Plastic Bottles” along with the chasing arrows recycling symbol when only certain parts are made of recycled materials and other significant parts are not made of recycled materials
Falsely marketing products as made in the USA when they contain raw materials that come from outside of the U.S.
Pending
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.