IcyHot Patch

Fuller et al v. Chattem, Inc.
21-cv-5436, N.D. Cal.
(April 2021)

IcyHot Patch

Making misleading pain relief claims

Misleadingly marketing the product as “Max Strength Lidocaine” when other products deliver more lidocaine and are more effective

Misleadingly marketing the patch as “fast acting” when it does not provide immediate pain relief

Falsely claiming that the product provides 12 hours of pain relief when it does not stay on for even six hours

Falsely marketing product as compliant with FDA regulations when it is not

Pending

Don’t let this post-trip extension take you for a bumpy ride.

Free offer requires spending money.

The holiday shopping season is here. Tread carefully.

From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.

Trying to take advantage of this sale may not be as smooth as advertised.