Fuller et al v. Chattem, Inc.
21-cv-5436, N.D. Cal.
(April 2021)
IcyHot Patch
Making misleading pain relief claims
Misleadingly marketing the product as “Max Strength Lidocaine” when other products deliver more lidocaine and are more effective
Misleadingly marketing the patch as “fast acting” when it does not provide immediate pain relief
Falsely claiming that the product provides 12 hours of pain relief when it does not stay on for even six hours
Falsely marketing product as compliant with FDA regulations when it is not
Pending
MADISON, CONN. April 9, 2025 — Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake…
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Patrick Coffee, The Wall Street Journal
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.