Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
February 2021: The district court granted final approval of a settlement agreement.
December 2019: The Ninth Circuit Court of Appeal affirmed the district court’s decision to deny the company’s motion to compel arbitration.
March 2019: This case was stayed pending the appeal in the Ninth Circuit Court of Appeals.
December 2018: The company filed a Notice of Appeal regarding the November 2018 court order.
November 2018: A federal judge denied the company’s motion to compel arbitration finding that players were not given sufficient notice of the arbitration provision in the Terms of Use.
April 2018: A class-action lawsuit was filed against Huuuge, Inc. for allegedly misleadingly representing that its Huuuge Casino games are free to play when, according to the plaintiffs, players need chips to play the games and, after they use all of the free chips given to first-time visitors, they need to purchase more chips to continue playing. The complaint also claims that the company violates Washington law by operating illegal gambling games. (Wilson et al v. Huuuge, Inc., Case No. 18-cv-5276, W. D. WA.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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