CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Ballew et al. v. Huuuge, Inc.
23-cv-4324, C.D. Cal.
(June 2023)
Huuuge Casino Slots and Billionaire Casino
Misleadingly representing that games are free to play when players need virtual chips to play and must purchase additional chips after they use all of the free coins
Misleadingly advertising discounts on virtual chips by comparing discounted prices to false former prices and misrepresenting that sales are for a limited time
Stayed pending mediation
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg