H&M’s Sustainability Claims
Allegations: Misleadingly marketing products as sustainable
Iniguez et al. v. H&M Hennes & Mauritz AB et al.
26-cv-5084, E.D. Wash.
(April 2026)
H&M merchandise
Falsely advertising discounts as available for a limited time
Pending
Allegations: Misleadingly marketing products as sustainable
Allegations: Misleadingly marketing that clothing is made with recycled and/or organic materials when they are made with synthetic and non-organic materials
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Action comes after consumer groups alert agency to more than 100 posts by celebs.
When a sale isn’t really a sale.
Where have all the “select styles” gone? Maybe only H&M knows.
In today’s world it is getting tougher all the time to distinguish between marketing materials and art or entertainment.