
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In August 2018, a class-action lawsuit was filed against Himalasalt-Sustainable Sourcing for allegedly violating federal law by representing its salt products are organic and healthier than regular salt. According to the complaint, federal law does not allow salt ingredients to be identified as organic because salt is a mineral and not an agricultural product. (Garcia et al v. HimalaSalt-Sustainable Sourcing, LLC, Case No. 18-cv-7410, C. D. CA.)
For more information about the marketing of salt products and TINA.org’s coverage of the issue, click here.
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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