FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Martin et al. v. Hero Labs, Inc.
26-cv-10433, N.D. Cal.
(Sept. 2026)
Various Hero products, including hamburger and hot dog buns, tortillas, biscuits, and scones
Falsely marketing products as containing zero sugar when they contain the sugar allulose
Pending
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.