Herbal Essences Dry Shampoos and Conditioners
Allegations: Failing to disclose that products contain the carcinogen benzene
Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Case Name (Date)
McWhorter et al. v. The Procter & Gamble Co.
24-cv-806, N.D. Cal.
(Feb. 2024)
Product/Service
Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations
Falsely marketing the percentage of natural ingredients in products
Status
Pending
Class-Action Tracker
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
Herbal Essences Wild Naturals Hair Products
January 2019: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. February 2017: A class-action…
The Latest
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
How Investing in the Cutting Edge Can Bleed You Dry
What consumers should know about software tethering.
Crest ‘Recycle Ready’ Toothpaste Tubes
The bottom line? Toothpaste tubes aren’t generally getting recycled.
2023 Reasonable Consumer Quiz
See how you stack up.