Most Deceptive Ads of 2024
Here were some of the worst ads TINA.org investigated this year.
Heel, Inc.’s Pain Relief Products
March 2014: A federal judge approved the settlement to this class-action lawsuit against Heel, Inc.
October 2013: A federal judge preliminarily approved a $1 million settlement of a class-action lawsuit filed against Heel, Inc. The complaint, filed in December 2012, claims that the company falsely advertised the characteristics, benefits, and abilities of its homeopathic products, specifically, its pain relief products,– Traumeel and Zeel. According to the settlement terms, class members can receive a full refund with proof of purchase (up to $150). The company also agreed to include disclaimers and to stop using certain phrases like “natural,” “clinically proven,” and “doctor recommended” without proper support for the claims. For more information, go to https://www.heelclassactionsettlement.com/. (Mason v. Heel, Inc., Case No. 12-cv-03056, S. D. CA.).
For more information about other class-action lawsuits regarding homeopathic products and TINA.org’s coverage of the issue, click here.
The Latest
Norwegian Postal Service – The Reinfall
Rudolph’s Fame Spells Trouble at the North Pole in This Mockumentary Ad For The Norwegian Postal Service.
Schweppes, Canada Dry Ginger Ales
Lawsuit alleges products’ ginger ale taste comes from a secret artificial ingredient.
Cove USA
Hidden fee is a bummer.
Worst False Ad Settlements of 2024
Some class-action settlements that left consumers behind.