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Consumer complaints worth remembering.
In April 2020, a class-action lawsuit was filed against Hawaiian Isles Kona Coffee Company for allegedly falsely marketing that the coffee used in several products – including Kona Classic, Kona Sunrise, Kona Hazelnut, and Kona Vanilla Macadamia Nut – was grown in the Kona district of Hawaii when, according to plaintiffs, scientific testing shows that it is highly unlikely that the coffee originates from Kona. (Chung et al v. Hawaiian Isles Kona Coffee Company, Ltd., Case No. 20-cv-158, D. Haw.)
For more of TINA.org’s coverage of the marketing of coffee products, click here.
Consumer complaints worth remembering.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports