A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In January 2017, a class-action lawsuit was filed against Spin Master for allegedly deceptively marketing Hatchimals (interactive stuffed animals that are supposed to hatch from colorful, spotted eggs) when, in reality, many Hatchimals did not hatch. (Hejduk et al v. Spin Master Corp. and Spin Master Inc., Case No. 17-cv-93, E. D. CA.)
Be wary of questionable and deceptive claims in origin stories.
New fear unlocked. Literally.
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Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.