
CATrends: Deceptive Pricing Tactics
What consumers need to watch out for this holiday shopping season.
In July 2015, a class-action lawsuit was filed against Utmost Brands, Inc. for allegedly falsely labeling Grown Up Soda products as “100% Natural” when they actually contain synthetic ingredients. (Toussaint et al v. Utmost Brands, Inc., Case No. 508127/2015, Supreme Court of the State of New York, County of Kings)
For more information about use of “all natural” claims and TINA.org’s coverage of the topic, click here.
What consumers need to watch out for this holiday shopping season.
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Caitlin Gilbert, Sasha Chavkin and Anahad O’Connor, The Washington Post