Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
In July 2015, a class-action lawsuit was filed against Utmost Brands, Inc. for allegedly falsely labeling Grown Up Soda products as “100% Natural” when they actually contain synthetic ingredients. (Toussaint et al v. Utmost Brands, Inc., Case No. 508127/2015, Supreme Court of the State of New York, County of Kings)
For more information about use of “all natural” claims and TINA.org’s coverage of the topic, click here.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.