In September 2014, a class-action complaint was filed against Fumizer for, among other things, allegedly marketing e-cigarettes as providing “healthy smoking” when, in reality, medical studies show that the e-cigarettes contain carcinogens, toxins, and other harmful chemicals. The complaint also alleges that the company misleadingly claims the e-cigarette can “help you quit smoking” when other marketing materials actually disclaim any use to help a smoker quit smoking. (Sheppard v. Fumizer LLC, Case No. BC558408, Superior Court of California, County of Los Angeles).

For more information about other class-action lawsuits regarding the misleading advertising of e-cigarettes and TINA’s coverage of the issue, click here.

 


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Unearthing the fees that Fisher charges but doesn’t disclose in some of its TV ads.


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