TINA.org Action Sheds Light on SunPowerLED’s False Endorsement Claims
Letters alert agencies and organizations to company’s improper marketing.
In September 2014, a class-action complaint was filed against Fumizer for, among other things, allegedly marketing e-cigarettes as providing “healthy smoking” when, in reality, medical studies show that the e-cigarettes contain carcinogens, toxins, and other harmful chemicals. The complaint also alleges that the company misleadingly claims the e-cigarette can “help you quit smoking” when other marketing materials actually disclaim any use to help a smoker quit smoking. (Sheppard v. Fumizer LLC, Case No. BC558408, Superior Court of California, County of Los Angeles).
For more information about other class-action lawsuits regarding the misleading advertising of e-cigarettes and TINA’s coverage of the issue, click here.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.
Permanently banned from MLM, Noland has found other ways to exploit consumers.